A daily budget isn't bad. Quite the opposite: it's the best way to keep a winning ad running. The trick is using it at the right time.
First, find the winning ad
With new clients we start with results-based ads: a test budget, several designs, and dropping what doesn't work. That's how we find the design and the ad set that actually bring in customers.
Next, know your numbers
Once that ad has run several times, we know how it performs. For example:
"Fernando, I spent $100 and got 35 customers." So we know that, under similar conditions, every $100 brings in around 35 customers.
With those numbers you can plan: if you want more customers this month, you know roughly how much to invest.
Now it's time: a daily budget
With a proven ad, a daily budget makes total sense:
- The ad is always running.
- Customers keep coming in every day.
- You know roughly how much each customer costs you.
Scale carefully
Doubling your investment doesn't always double your results exactly: the numbers shift a bit depending on the season and the audience. That's why we increase it gradually and measure. If the cost per customer holds up, we keep going.
Summary
| Situation | What we recommend |
|---|---|
| New client or untested ad | Test budget and results-based ads |
| Proven ad that brings in customers | Daily budget to keep it running |
| Ad that stopped working | Pause, review, and test new versions |
Want ads that bring in customers, not just expenses?
We test before investing, pause what doesn't work and scale what does.
Frequently asked questions
If I double my investment, will I double my customers?
It gets close, but it isn't always exact. That's why we raise the investment little by little and measure the cost per customer.
What happens if the winning ad wears out?
Over time people get tired of seeing the same ad. We spot it in the numbers and prepare new versions to test.
