Practical tips on marketing, content, ads, websites, artificial intelligence and client management for businesses, plus a section for agencies that want to produce with us behind their brand. Written by the Blides Publicity team.
Results-based ads: a test budget, several designs, dropping what doesn't work, and improving what does. That's how we avoid unnecessary spending.
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Professional BrandDoes your community manager post without showing you anything? Why you should approve every design before it goes live, and how we do it at Blides Publicity.
3 min read
Professional BrandReference prices for a logo, a business card, a flyer, and video editing, plus how to get all those designs unlimited with the Professional Brand plan.
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Professional BrandWhat Blides Publicity's Professional Brand includes: unlimited designs, a community manager, content approval before posting, and a real-time CRM.
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Professional BrandWith the Blides Publicity CRM you see what will be posted, on which network, with what copy, image, and cover. No more chasing anyone on WhatsApp.
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Professional BrandRun your social media yourself or hire a community manager? We compare time, cost, and results so you can decide what's best for your business.
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Professional BrandColors, fonts, and style: what visual identity is, why it helps you sell, and how to keep it consistent across all your social media posts.
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Professional BrandPosting inconsistently, low-quality designs, ignoring messages… These are the most common business social media mistakes and how to fix them.
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Professional BrandA guide for Hispanic businesses in Orlando and Florida: what a good community manager should offer, what to ask, and which red flags to avoid.
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AdsPutting $10 a day into an untested ad is spending blindly. When a daily budget on Facebook and Instagram does NOT make sense, and when it DOES.
3 min readAdsResults-based ads: a test budget, several designs, dropping what doesn't work, and improving what does. That's how we avoid unnecessary spending.
3 min read
AdsWhich numbers to watch to know if an ad is bringing in customers: cost per message, lead quality, and more. Plus when to pause it without waiting 30 days.
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AdsA daily budget is excellent once you have a proven ad. Here's how to scale: if $100 brings in 35 customers, $200 can bring in many more.
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AdsHow to promote a beauty salon on Facebook and Instagram without wasting money: test with $50, drop what doesn't work, and scale the winning ad.
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AdsIf you're paying for ads and customers aren't coming in, check these 8 causes: design, offer, audience, misused budget, slow replies, and more.
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AdsLearn how to calculate your ads' cost per customer with a simple example, and how to use that number to decide how much to invest each month.
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AdsHow Hispanic businesses in Orlando and Florida can get customers with Facebook, Instagram, and WhatsApp: content, tested ads, and fast replies.
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WebsitesWebsites priced at $800 to $2,000 often end up slow, generic or full of errors. Here is what you should get for your money and how we do it.
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WebsitesWordPress and Shopify are good platforms, but a template will not always let you customize everything. We compare both options so you can choose well.
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WebsitesWith our SaaS system you change your site photos, text, colors, fonts and backgrounds with your own login, no coding and no paying for every change.
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WebsitesMany companies keep your website and charge for every change. Here is what to ask before you hire someone and why your website should belong to you.
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WebsitesPer Google, the chance a visitor leaves rises 32% when load time goes from 1 to 3 seconds. Why websites get slow and how we make them fast.
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WebsitesThe differences between a landing page and a full website, when each one makes sense and how to use them with your ads to get more customers.
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WebsitesFrom the moment you send us your info until you get your website and the system to edit it: this is our process for building custom websites.
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Artificial IntelligenceA bot only follows a programmed menu. Artificial Intelligence holds conversations, listens to voice notes, understands images, sends proposals and follows up.
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Artificial IntelligenceMany businesses lose their WhatsApp number by using unauthorized tools. Here is why it happens and why our AI connects through the official API.
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Artificial IntelligenceThe official WhatsApp API lets you automate customer service in an authorized way. What it is, its advantages and how we connect our AI to it.
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Artificial IntelligenceTraining an AI is like training an employee: what to say, what not to say, your prices, promotions and files. If you do not have time, we do it for you.
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Artificial IntelligenceAn AI replies in 80+ languages, to 100+ people at once, and never forgets a promotion. An employee brings a human touch. We compare both for your business.
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Artificial IntelligenceYour customers send voice notes and photos. Our AI listens to them and interprets them to reply, and it also chats in more than 80 languages.
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Artificial IntelligenceMany customers ask and then disappear. With automatic follow-up, the AI messages them at the right time with the info or proposal they needed.
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CRM BlidesA CRM is your business's organized notebook: leads, clients, appointments and payments in one place. What it is, what it does and when you need one.
5 min read
CRM BlidesLeads get lost between chats and forgotten follow-ups. Here's how a follow-up board shows you who to call today and who has been waiting for days.
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CRM BlidesCollect monthly payments without chasing clients: automatic renewals, a status for every invoice, reminders and PDF invoices with your logo and payment info.
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CRM BlidesA calendar for appointments, closing calls and renewals, alarms that repeat and team alerts on Telegram. That's how you stop forgetting what matters.
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CRM BlidesFixed income, collected, expected, overdue, expenses and commissions on one screen. Understand your service business's finances without being an accountant.
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CRM BlidesExcel, a notebook or a CRM? We compare all three for a service business: what each does well, where they fall short and the signs it's time to switch.
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CRM BlidesConnect your Facebook and Instagram ad forms and your website to your CRM: leads that come in on their own, with no duplicates and an alert to your team.
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CRM BlidesYour receptionist doesn't need to see salaries, and your salesperson doesn't need your passwords. Here's how role-based permissions in a CRM work.
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CRM BlidesWhen a client owns two or three businesses, billing gets messy. Here's how to organize each company with its own services, amount and renewal date.
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CRM BlidesA CRM isn't just for big companies. Here's how a beauty salon, clinic, repair shop, restaurant, gym or real estate agency would use one.
5 min read
Professional BrandHow to build a monthly content calendar for your business's social media: dates, topics and formats, and how to approve it all in a single review.
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Professional BrandHow many times a week your business should post on Instagram and Facebook based on your industry and your time. A practical, honest guide with no magic numbers.
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Professional BrandHow to take phone photos for your business's social media: lighting, background, angles and how to send them so your designer can turn them into posts.
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AdsWhat remarketing on Facebook and Instagram is, who to show your ads to again and how a local business can use it to win back people who didn't buy.
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AdsWhy Facebook and Instagram ads that lead to WhatsApp work so well for local businesses, when to use them and how not to lose the people who message you.
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AdsThe differences between Google Ads and Facebook and Instagram ads: how each one works, which businesses they suit and when it makes sense to use both.
4 min read
WebsitesA custom-coded website can take bookings, orders and appointments. What to include based on your business and what to define before you order your site.
4 min read
WebsitesWhat local SEO is and how to get your business to show up on Google and Maps when someone searches for what you sell in your city. Clear steps, no tricks.
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Artificial IntelligenceHow an Artificial Intelligence that books appointments on WhatsApp works: what it asks, how it confirms, what it does with voice notes and when it hands off.
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Artificial IntelligenceHow to offer 24/7 customer support on WhatsApp, Instagram, Facebook and phone calls without a night shift, by combining people and Artificial Intelligence.
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For agenciesWhat a white label marketing agency is, how it works, and how it lets you sell social media, ads and websites under your name without your own team.
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For agenciesHow the Blides Publicity agency program works: you sell under your brand and get paid, we produce everything and deliver it to you for your client.
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For agenciesWhat the workflow looks like with Blides as your production team: everything that happens from the moment you send the brief until you deliver to your client.
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For agenciesHow we handle white label confidentiality: we never contact your client, our name never appears and everything goes through you. That protects your agency.
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For agenciesSocial media, ads, websites, AI for WhatsApp and 24/7 support: the services your agency can sell under your brand while Blides handles production.
4 min read
For agenciesHow agency pricing works in white label: you pay less than the public price, charge whatever you decide, and the difference is your margin. No minimums.
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For agenciesHow to grow your marketing agency without hiring staff or carrying payroll in slow months: variable costs, a production team and a focus on selling.
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For agenciesAn honest comparison of a partner agency, freelancers or an in-house team for producing the work for your marketing agency's clients.
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For agenciesA checklist with everything we need to start producing for your agency's clients: business details, brand, access and the scope of each service.
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For agenciesThe 15 questions agencies ask before working with Blides on a white label basis: confidentiality, pricing, timelines, services and how to get started.
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For agenciesSell social media management under your brand while we design, post, and report behind the scenes. Offer community manager services without hiring designers.
5 min read
For agenciesSell custom-coded websites with an editing system, without writing a single line. We build them white label and you deliver them to your client.
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For agenciesOffer Facebook and Instagram campaigns under your brand. We design, test, pause what doesn't work, and scale what does. You sell and get paid.
5 min read
For agenciesAdd Google Ads to your agency without hiring specialists: white label Search and Display campaigns. What we deliver and how to present it to your client.
4 min read
For agenciesOffer your clients a WhatsApp AI that chats, listens to voice notes, and books appointments. We set it up white label and you sell it.
4 min read
For agenciesOffer 24/7 customer service on WhatsApp, social media, email, and phone with real people, without hiring or scheduling shifts. We handle it white label.
4 min read
For agenciesSell logos, brand identity, and stationery under your brand and leave the design to us. How to get the brief, present concepts, and earn a monthly fee.
4 min read
For agenciesSelling ads without a good landing page leaves money on the table. How to offer the ads plus landing page combo under your brand, with production behind you.
4 min read
For agenciesOffer custom-coded online stores under your brand. What we build, what's on you, and what to ask your client before you quote their store.
4 min read
For agenciesBuild basic, mid-tier, and premium packages that sell themselves. What to include, how to price them with your agency cost, and mistakes that cut your margin.
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For agenciesWhat to ask your client for before producing designs, ads or a website, and how to build a brief that prevents revisions and delays at your agency.
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For agenciesHow long a website, social media content or an ad campaign takes, and how to promise dates to your client without letting them down as an agency.
5 min read
For agenciesHow to handle the revisions and changes your client asks for without eating into your margin: what's a correction, what's a new request, and how to say it.
5 min read
For agenciesHow the public approval link works: your client views, approves or comments on each post with no username or password, and everything stays organized.
4 min read
For agenciesHow to organize the social media calendar for many clients at once: monthly planning, key dates, approvals and who posts what each day.
4 min read
For agenciesWhat a monthly social media and ads report for your clients should include, how to explain it without jargon, and how we prepare it behind your agency.
5 min read
For agenciesHow to go from a few clients to 20 without hiring a team: what to delegate, what to do yourself, how to organize your day and how to use white label production.
4 min read
For agenciesYour client asks for a website, ads or AI for WhatsApp and you only do social media. How to respond, what not to promise and how to deliver with a team.
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For agenciesWhat a CRM for marketing agencies should have: leads, clients with multiple companies, monthly billing, a calendar and content approval.
4 min read
For agenciesThe most common mistakes when outsourcing your agency's production: vendors who contact your client, no process, no deadlines and no clear margin.
4 min read
For agenciesHow much to charge for social media management: market ranges, what to include in each plan, and how to calculate your margin with a team behind you.
4 min read
For agenciesHow much to charge for a website as an agency: ranges by type of site, what justifies each price, and how to present it so clients don't just compare numbers.
5 min read
For agenciesHow to collect monthly retainers at your agency: fixed dates, automatic invoices, reminders, and clear rules so you stop chasing payments every month.
4 min read
For agenciesGo from freelancer to agency without risking your income: how to grow without hiring at first, what services to sell, and how to organize your business.
4 min read
For agenciesHow to scale your agency from 5 to 50 clients without losing quality: processes, production, tools, and the stages where most agencies break down.
4 min read
For agenciesLatin American agencies with U.S. clients: how to get paid in dollars, deliver in Spanish and English, and keep up with time zones without burning out.
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For agenciesHow to retain clients at your agency: communication, visible results, clear approvals, and the signs a client is about to leave before it happens.
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For agenciesA sales proposal for agencies that closes: structure, what to include, how to present the price, and the mistakes that make clients stop responding.
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For agenciesContracts and scope for agencies: what to put in writing to avoid "I thought that was included," how to handle extras, and how to set clear expectations.
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For agenciesSlow seasons at your agency: why they happen, how to prepare, what to sell in slow months, and how to cut fixed costs so your agency stays profitable.
4 min read
For agenciesAs a freelance designer, you can sell social media, websites and ads under your own name while a white label team handles production behind you.
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For agenciesYou're a freelance community manager and you've run out of hours. Here's how to take on more accounts with a white label production team behind you.
5 min read
For agenciesYour print shop or photo studio already has clients who need social media, websites and ads. Here is how to sell them under your brand with a team behind you.
4 min read
For agenciesAs a consultant or coach, you deliver the strategy but your client doesn't execute it. Here's how to offer marketing execution under your own brand too.
4 min read
For agenciesYou build websites, and after launch clients ask you for a logo, content and ads. Here is how to deliver them under your brand with a team behind you.
4 min read
For agenciesYour traditional advertising agency can sell social media, Meta ads and websites without hiring a digital department. Here is how it works.
4 min read
For agenciesIf you sell marketing on commission, you can start billing under your own name and keep the margin, with a full agency producing behind the scenes.
4 min read
For agenciesYou just opened your marketing agency and need your first client. How to land them, what to offer and how to serve them well with a team behind you.
4 min read
For agenciesAn example with numbers of an agency with 10 social media clients: how much it bills, how its margin is calculated and what each side does.
4 min read
For agenciesAgencies and freelancers from the U.S. and Latin America produce with Blides Publicity as a white label team. Here are their reasons and what they ask for most.
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