Websites

Custom website vs. WordPress or Shopify template: which one is right for you

WordPress and Shopify are good platforms, but a template will not always let you customize everything. We compare both options so you can choose well.

Fernando ChávezFernando ChávezFounder of Blides Publicity September 29, 2026 3 min read
Websites · Blides PublicityCustom website
Custom website
vs
WordPress or Shopify template

WordPress and Shopify are very good platforms, and we mean that. But most clients who come to us do not want a template: they want their website to look the way they imagine it.

What happens with a template

  • Your website looks like many others.
  • Changing certain details (one word in a different color, another font in another section, a different background) often is not possible, or it requires plugins and workarounds.
  • Piling up plugins can make the site slower and harder to maintain.

What you gain with a custom website

  • Total customization: if you want a word in a different color, a different font in each section and another background, it can be done.
  • A unique design that represents your brand.
  • Clean, modern code, built to load fast.
  • Only what you need, with no extra features.

Quick comparison

TemplateCustom (Blides)
DesignShared with other sitesUnique
CustomizationLimitedTotal
SpeedDepends on pluginsOptimized code
Edit without codingYes, with limitsYes, with our SaaS system

The best of both worlds

The big advantage of a template is that you can edit it yourself. We give you that too: our websites include a SaaS system to edit your site without coding. Custom and independent.

Websites · Blides Publicity

Want a 100% custom website that you can edit yourself?

Hand-coded, with a system to edit it without programming. Ready in 5 to 15 days.

Frequently asked questions

Do you build online stores?

Yes. We build landing pages, websites, stores, CRMs, apps and more, all fully custom.

Is WordPress bad?

No. It is a great platform. If you want to customize every detail, though, a custom-built site gives you more freedom.

Fernando Chávez
Fernando ChávezFounder of Blides Publicity, an advertising and digital marketing agency with offices in Orlando, Florida, since 2019.

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