Some clients don't need to be discovered: they need to show up when someone is already looking for them. The plumber, the lawyer, the clinic, the auto shop. For them, Google Ads may be the service that makes the most sense, and many small agencies don't offer it because they have no one who knows how to run it.
You can add it to your lineup without hiring a specialist. We handle it behind your brand.
When Google Ads is right for your client
Google and Meta don't compete, they complement each other. The difference is the person's intent:
- On Facebook and Instagram, the person is scrolling on their phone and the ad sparks a need.
- On Google, the person already has the need and is looking for someone to solve it.
That's why Google Ads tends to work well for urgent or very specific services, and Meta for visual products, offers, and brands that need to get known. If you want an explanation to share with your client, we have the article Google Ads or Facebook Ads.
What we handle in Google Ads
We run two types of campaigns:
| Campaign type | Where it shows up | What it's for |
|---|---|---|
| Search | In Google results when someone searches | Capturing people who are already looking for the service |
| Display | On websites and apps across Google's network | Getting the brand seen and reminding people who already know it |
Every client is different, so we don't handle Google Ads as a fixed package: you request a proposal. You tell us what the business does, where it operates, what it wants to achieve, and how much it plans to invest to start, and we prepare the proposal for you to present.
What we need to prepare the proposal
Before you ask us for the proposal, talk to your client and get this information. It doesn't have to be perfect; with the basics we can get to work and ask you for whatever is missing.
- What the business sells or what service it offers.
- Which cities or areas it serves.
- What it wants the person to do: call, message, request a quote, buy.
- Where the person will land after the click: a website or a landing page.
- How much it plans to invest per month on Google to start.
Point 4 is key. A Google ad that leads to a slow or confusing page wastes money. If your client doesn't have a good landing page, you can sell them one too. We explain that combo in landing pages for campaigns.
How to present it to your client
Your client doesn't need to hear technical jargon. They need to understand three things:
- Where they'll show up and in front of whom.
- How much they'll invest in Google (they pay that to Google) and how much your service costs.
- How they'll know it's working: calls, messages, or form submissions coming in, and how much each one costs.
Don't promise the top spot on Google or a fixed number of customers. Promise a well-built campaign, monitored, with clear reports.
It also helps to explain that Google Ads isn't the same as showing up on Google for free. Ads show up as long as there's spend; organic ranking is a different, slower job. Many clients confuse the two, and clearing it up from the start keeps them from thinking something broke the day they pause the campaign. If you also want to add local ranking, check out local SEO for businesses.
What you do and what we do
As with all our white label services:
- You sell, present the proposal under your name, deliver the reports, and get paid.
- We prepare the proposal, build and manage the campaigns, and send you the results.
We never contact your client. If we need access or information, we ask you. The reports come to you ready to forward or present in your own monthly meeting, under your name and in your own way of explaining the numbers.
Agency pricing and margin
Your agency pricing is lower than the price we give the public, and whatever you charge above that is your profit. With Google Ads, since every proposal is different, we work out the exact number with you case by case. You can ask for the agency price list for our other services on WhatsApp.
A tip: Google Ads sells really well alongside another service. An agency that offers social media, Meta ads, Google Ads, and websites is a full-service agency, and the client has no reason to look for another one.
Do you have an agency or work on your own? We are your production team.
You sell and bill under your brand; we handle social media, ads, websites, AI and support at agency pricing. Your client never knows we are behind it.
Your next step
If you have a client who needs to show up on Google, message us on WhatsApp or through the contact form with their business details. We'll prepare the proposal and you present it as your own.
Frequently asked questions
What types of Google Ads campaigns do you run?
Search and Display campaigns. Each case gets a proposal based on the business, the area it serves, and what it wants to achieve.
Do I pay the Google ad spend, or does my client?
Your client pays the ad spend directly to Google. You charge them separately for your management service.
Should I sell Google Ads to every business?
Not always. It works best for services people actively search for; for visual products or offers, Facebook and Instagram are sometimes a better fit.
