You run ads for a client, people click, and they land on a slow page packed with information and no clear button. At the end of the month, the client says the ads didn't work. The problem wasn't the ad: it was where it sent people.
That's why selling ads together with a landing page is one of the smartest combos for your agency. It works better for your client and leaves you a bigger margin.
What a landing page is and why it matters
A landing page is a page with a single goal: getting the person who came from an ad to take one action. Message on WhatsApp, fill out a form, book an appointment, buy.
A full website has lots of sections and lots of paths. A landing page strips out everything that distracts. There's no menu with ten options and no links that send the person somewhere else: there's an offer, the reasons to take it, and a button. That's why it's usually the best match for an ad, which also talks about just one thing. If your client isn't clear on the difference, send them landing page or website.
Why the combo works better than selling them separately
| Ads only | Ads plus landing page |
|---|---|
| The click lands on a general page or a profile | The click lands on a page built for that offer |
| If there are no results, the client blames the ads | You control the whole path, from ad to action |
| A single monthly sale | An upfront sale plus the monthly ads fee |
| Harder to measure what works | One clear action you can count |
For you, the combo has two advantages: you charge for the landing page once and for the ads every month. And since you control the whole path, your client is more likely to see results and stick around.
What we deliver behind your brand
The landing page:
- Hand-coded, no templates, with your client's brand design.
- Built around the ad's offer: a clear message, benefits, proof, and a visible button.
- Looks great on phones, which is where almost all ad traffic lands.
- With a system to edit text without coding.
- A PDF design to approve before it's built.
The ads:
- Unlimited ads on Facebook and Instagram, using the method of testing small, pausing what doesn't work, and scaling what does.
- If the business needs it, Google Ads too, with a separate proposal.
If you want to see how to sell the ads side, we have how to sell Facebook and Instagram campaigns without being an expert.
How to present it to your client
Talk in numbers they understand. What they really care about is how much it costs to get a customer. A well-built landing page can help more of the people who click end up messaging, and that shows up in that cost. We show you how to calculate it in how much it costs to get a customer with ads.
As a reference, in our clients' campaigns the average cost per lead has been $6.19. Present it as real campaign data, not as a promise.
Don't sell "a page plus some ads." Sell a system for getting customers: the ad attracts, the landing page convinces, and WhatsApp closes.
Where it makes the most sense
- Seasonal promotions: a special offer with a deadline.
- High-ticket services: construction, remodeling, insurance, events.
- Launches: a new product or service that needs explaining.
- Businesses without a website, which today send their ads to their Instagram profile.
How to get the brief for the combo
- What specific offer are we going to advertise?
- What should the person do when they land: message, call, book, buy?
- What proof does the business have: photos of past work, reviews, years of experience?
- What test budget does it plan to start with on ads?
With that, we build the landing page and the ads so they speak the same language. This matters more than it seems: if the ad promises one thing and the page says another, the person gets confused and leaves. When the same team makes both pieces, the message, the colors, and the offer match from start to finish.
Agency pricing and margin
Both the landing page and the ads have agency pricing that's lower than the public price. You can ask for the list on WhatsApp. You decide how much to charge for the combo, and the difference is your profit.
Do you have an agency or work on your own? We are your production team.
You sell and bill under your brand; we handle social media, ads, websites, AI and support at agency pricing. Your client never knows we are behind it.
Build your first combo
Think of the client you run ads for who sends traffic just anywhere. Message us on WhatsApp, ask for the agency price list, and we'll build their landing page under your brand.
Frequently asked questions
How is a landing page different from a website?
A landing page has a single goal and is built for one specific offer; a website presents the whole business across several sections.
Can my client edit the landing page?
Yes. It comes with a system to change text and content without coding.
Can I sell just the landing page without the ads?
Yes, but the combo usually gets better results because you control the whole path, from the ad to the customer's action.
