Does your community manager post without showing you the designs? Why you should approve everything first

One of the complaints we hear most from business owners is this: "I hired someone to run my social media, and one day I saw a post I never approved." A design in the wrong color, the wrong price, a promotion that already ended, or simply a style that doesn't represent the brand.

That happens because a lot of people who manage social media work randomly: they design, they post, and they move on to the next client. The business owner finds out when it's already live and their customers have already seen it.

Your social media is the face of your business

For many customers, your Instagram or Facebook is the first thing they see of you, even before your store or your website. That's why every post speaks for your brand. A typo, a low-quality photo, or the wrong price can make someone decide not to message you.

A poorly made post doesn't just look bad: it can lead to complaints, confusion about prices, and lost trust.

How we work at Blides Publicity: nothing goes live until you see it

At Blides Publicity we have a clear rule: we don't post anything the client hasn't seen first. Here's the process:

1. We prepare the designs and the copy for the content that will be posted.
2. We show them to you before posting: the image, the copy, where it will be posted, and when.
3. You approve it or ask for changes.
4. Only once it's approved is it scheduled and posted.

If over time you tell us "you already know how I like my designs, go ahead and post," that's perfect: that's your authorization and we respect it. But it's always your decision, never ours.

Everything visible in one system, in real time

So approving content isn't a headache with messages lost in WhatsApp, our clients get access to a system (CRM) where they can see in real time:

• What content will be posted.
• Which social network it will be posted on.
• What copy and information it will include.
• What the image and the cover will be.

That way you have everything in one place and can review it from your phone whenever you have a moment. We tell you more in this article about our content CRM.

What to ask any community manager before hiring them

• Will you show me the designs before posting them?
• Where can I see the posting calendar?
• How many changes can I request per design?
• What happens if a post goes out with a mistake?

If the answer to the first question is "that's not necessary," that's a red flag.

Fernando ChávezFounder of Blides Publicity, an advertising and digital marketing agency with offices in Orlando, Florida, since 2019.