Many business owners start out running their social media themselves. That makes sense at first. But there comes a point when there just isn't enough time, or the content starts to look improvised.
Doing it yourself
Pros: you know your business better than anyone, and you don't pay a third party.
Cons:
- It takes hours you could spend selling or serving customers.
- Posting consistently is hard when you have a thousand other things going on.
- Designing and editing videos takes practice and tools.
- It's easy for every post to end up with a different style.
Hiring a community manager
Pros: consistency, professional design, a strategy, and more free time for you.
What to watch out for: that they show you what they're going to post, that they respect your brand image, and that you can see the calendar. Some people post randomly without checking with you; that's why it's key to approve content before it's posted.
A quick comparison
| Yourself | Community manager | |
|---|---|---|
| Time it takes from you | A lot | Little (you just approve) |
| Consistency | Depends on your schedule | Monthly plan |
| Design | Basic | Professional |
| Cost | Your time | Monthly fee |
What we recommend
If you post rarely and your business doesn't rely much on social media, you can start on your own. But if your customers find you on Instagram or Facebook, a professional service pays for itself. With Professional Brand you get a community manager and unlimited designs for $350 a month (or $250 if you're a new client, with $100 off).
Want your brand to look professional every month?
Unlimited designs, a community manager and approval of everything before it goes live. $350 a month; new clients, $250.
Frequently asked questions
When does it make sense to hire a community manager?
When your customers find you on social media and you no longer have time to post consistently and with good quality.
Will I lose control of my social media?
Not with us. You approve the content before it's posted and see it in real time in our system.
